HubSpot’s Make My Persona tool lets you easily create your ideal audience. You can read more about why personas are important below and view a housing counseling example here.
What are personas?
Personas are a tool used by marketers to help us write, design, and promote content–they represent our ideal audience. Think of it like a Facebook profile that you create for a person who represents the people you’re trying to reach.
Why are they important?
Personas can help you write, design, and promote content for your ideal audience. Many marketers will create content as if they’re making it specifically for that person–since the persona is made up of all the traits that make up your target audience, you’re really creating content that most of your audience will enjoy.
Does my housing counseling agency need to create one to be successful?
Short answer? No. Many organizations–including Housing Action Illinois–don’t use personas for writing marketing copy. However, if you have a high turnover rate or have an AmeriCorps VISTA who helps out with marketing and communications, they can be helpful when on-boarding new staff members!