Housing counselors change lives every day. Your clients are more than numbers that go in a report – they’re a living, breathing part of your community. More people should hear their stories, learn how you help them, and understand why this work matters to you.

But collecting these stories and figuring out how to tell them to funders, potential clients, and the community is a continual struggle for housing counseling agencies.

During this webinar, Housing Action Illinois’ Kristin Ginger and Marissa Diekhoff will explore ways to incorporate story collection into your existing workload and how to craft compelling narratives, even when you only have thirty seconds to talk or 140 characters to tweet.

After attending this training, you will be better prepared to:

• Identify and collect good stories as you encounter them 
• Edit stories for different audiences 
• Adapt a story for use on multiple platforms (such as social media, a newsletter, or your annual report)
  

Your agency’s website is its most valuable tool on the internet. New clients, funders, and the general public use it to learn about who you are, what you do, and how you can help them succeed. Therefore, having an updated website is an important part of your agency’s success — but it can be overwhelming.

This month’s webinar will discuss the behind-the-scenes aspect of website ownership, such as:

• Technology
• Content
• Analytics/Reporting
• Legal

Does your website need a complete redesign – or can you simply focus on improving a few specific features? This training will help you understand which website elements are crucial to reaching new audiences, from content to tech to design. You’ll also receive an easy-to-follow redesign assessment checklist to help you determine whether your specific website needs a complete redesign.

If you determine that your organization is ready for a redesign, you’ll learn three important strategies to help you lead your organization through a successful website redesign project.

Learning outcomes:

• Understand which elements of a nonprofit website are helpful reaching new audiences 
• Assess whether your specific nonprofit website needs a complete redesign, or simply improvements to a specific areas 
• Prioritize specific elements to include in a redesign, if applicable 

Good marketing is defined by simplicity and a targeted approach. As a housing counseling professional whose work can be complicated and misunderstood, this may seem easier said than done.

In this new digital training, Timm Krueger will discuss thought processes and strategies that marketers rely on when executing successful campaigns. Learn how to acquire new clients by making straightforward changes to your existing marketing efforts.

After attending this webinar, you will be prepared to:

• Create effective marketing materials 
• Reach out to new audiences 
• Diversify your marketing efforts