If there’s one thing all housing counselors know, it’s that flyers and brochures are a staple in the nonprofit world. They’re inexpensive, easy to create, and you can guarantee that you are reaching your target audience when you place a physical copy in their hands.

But as trends shift and technology improves, nonprofits and housing counseling agencies may be playing catch up.

In this month’s webinar, Timm Krueger will take you on a deep dive into print marketing. He’ll share tools, best practices, and the science behind making effective print materials that will help you achieve your goals

After attending this training, you will be prepared to:

• Use new technology to create exciting flyers and brochures 
• Explore new ways of reaching your audience with print materials 
• Improve your overall content strategy to make the most of your precious marketing dollars

Housing counselors change lives every day. Your clients are more than numbers that go in a report – they’re a living, breathing part of your community. More people should hear their stories, learn how you help them, and understand why this work matters to you.

But collecting these stories and figuring out how to tell them to funders, potential clients, and the community is a continual struggle for housing counseling agencies.

During this webinar, Housing Action Illinois’ Kristin Ginger and Marissa Diekhoff will explore ways to incorporate story collection into your existing workload and how to craft compelling narratives, even when you only have thirty seconds to talk or 140 characters to tweet.

After attending this training, you will be better prepared to:

• Identify and collect good stories as you encounter them 
• Edit stories for different audiences 
• Adapt a story for use on multiple platforms (such as social media, a newsletter, or your annual report)
  

Working in housing counseling is tough. On top of your day-to-day duties, you also have to market your services. Sometimes, this isn’t easy — especially if you’re not a marketer. Don’t worry, Housing Action Illinois has you covered.

Join us to learn communications and marketing strategies for housing counselors! In this one-hour webinar, we’ll explore communications basics, how to plan for events (big or small), and how to market your organization and services.

After viewing this presentation, you will be ready to:

• Define “messaging” and identify your organization’s current messaging 
• Try out strategies to improve internal communication 
• Create a communications plan 
• Better market your organization and services