Housing counselors change lives every day. Your clients are more than numbers that go in a report – they’re a living, breathing part of your community. More people should hear their stories, learn how you help them, and understand why this work matters to you.

But collecting these stories and figuring out how to tell them to funders, potential clients, and the community is a continual struggle for housing counseling agencies.

During this webinar, Housing Action Illinois’ Kristin Ginger and Marissa Diekhoff will explore ways to incorporate story collection into your existing workload and how to craft compelling narratives, even when you only have thirty seconds to talk or 140 characters to tweet.

After attending this training, you will be better prepared to:

• Identify and collect good stories as you encounter them 
• Edit stories for different audiences 
• Adapt a story for use on multiple platforms (such as social media, a newsletter, or your annual report)
  

Email marketing is a very versatile and effective tool that we have in the nonprofit industry. Emails can be personalized, sent to supporters with specific interests or in specific geographic locations, and they can be as short or long as we need.

In this webinar, Timm Krueger will take you through nonprofit email best practices and share customizable resources that will allow you to make the most out of your existing email list, while also providing tips on how to grow it in the future.

After attending this training, you will be prepared to:

• Create an email strategy that will enhance your agency’s overall goals 
• Write compelling subject lines 
• Increase your email list size