FPP-G grantee organizations and their staff are eligible for free live webinars as part of the Communications 101 series! Registration is required to attend each webinar. Check back here regularly for updated webinar descriptions and registrations as they are made available.
Click here to register for our August webinar, “Print Materials That Get Results.”
Print Materials That Get Results - August 2018
Title: Print Materials That Get Results
Trainer: Timm Krueger, Communications & Marketing Consultant, Housing Action Illinois
Date: August 21, 2018
Description:
If there’s one thing all housing counselors know, it’s that flyers and brochures are a staple in the nonprofit world. They’re inexpensive, easy to create, and you can guarantee that you are reaching your target audience when you place a physical copy in their hands.
But as trends shift and technology improves, nonprofits and housing counseling agencies may be playing catch up.
In this month’s webinar, Timm Krueger will take you on a deep dive into print marketing. He’ll share tools, best practices, and the science behind making effective print materials that will help you achieve your goals
After attending this training, you will be prepared to:
• Use new technology to create exciting flyers and brochures
• Explore new ways of reaching your audience with print materials
• Improve your overall content strategy to make the most of your precious marketing dollars
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!
Storytelling for Housing Counselors - July 2018
Title: Storytelling for Housing Counselors
Trainer: Kristin Ginger, Communications Manager, Housing Action Illinois; Marissa Diekhoff, Communications and Resource Development VISTA
Date: July 24, 2018
Description:
Housing counselors change lives every day. Your clients are more than numbers that go in a report – they’re a living, breathing part of your community. More people should hear their stories, learn how you help them, and understand why this work matters to you.
But collecting these stories and figuring out how to tell them to funders, potential clients, and the community is a continual struggle for housing counseling agencies. During this webinar, Housing Action Illinois’ Kristin Ginger and Marissa Diekhoff will explore ways to incorporate story collection into your existing workload and how to craft compelling narratives, even when you only have thirty seconds to talk or 140 characters to tweet.
After attending this training, you will be better prepared to:
• Identify and collect good stories as you encounter them
• Edit stories for different audiences
• Adapt a story for use on multiple platforms (such as social media, a newsletter, or your annual report)
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!
You've Got Mail! - June 2018
Title: You’ve Got Mail! Email Marketing for Housing Counselors
Trainer: Timm Krueger, Communications & Marketing Consultant, Housing Action Illinois
Date: June 12, 2018
Description:
Email marketing is a very versatile and effective tool that we have in the nonprofit industry. Emails can be personalized, sent to supporters with specific interests or in specific geographic locations, and they can be as short or long as we need.
In this webinar, Timm Krueger will take you through nonprofit email best practices and share customizable resources that will allow you to make the most out of your existing email list, while also providing tips on how to grow it in the future.
After attending this training, you will be prepared to:
• Create an email strategy that will enhance your agency’s overall goals
• Write compelling subject lines
• Increase your email list size
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!
Social Media for Busy Housing Counseling Professionals - May 2018
Title: Social Media for Busy Housing Counseling Professionals
Trainer: Timm Krueger, Communications Consultant, Housing Action Illinois
Date: May 1, 2018; 11:00 a.m. – 12:00 p.m.
Description:
Nearly 70 percent of all Americans are on social media – it’s a powerful tool that connects all of us. More often than not, though, it’s neglected by organizations big and small. In this new digital training, Timm Krueger will explain the importance of having an active social media account, share best practices, and help you achieve social media success without increasing your staff size.
After attending this webinar, you will be prepared to:
- Get started with social media advertising
- Improve your engagement
- Strengthen your social media strategy
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!
Website Upkeep for Housing Counseling Professionals - April 3, 2018
Title: Website Upkeep for Housing Counseling Professionals
Trainer: Yesenia Sotelo, Smartcause Digital
Date: Tuesday, April 3, 2018, 11:00 a.m. – 12:00 p.m.
Description:
Your agency’s website is its most valuable tool on the internet. New clients, funders, and the general public use it to learn about who you are, what you do, and how you can help them succeed. Therefore, having an updated website is an important part of your agency’s success — but it can be overwhelming.
This month’s webinar will discuss the behind-the-scenes aspect of website ownership, such as:
– Technology
– Content
– Analytics/Reporting
– Legal
Register today to ensure you and your organization are always set up for success online!
Price: FREE for organizations awarded the FPP-G grant
Does Your Website Need a Redesign? - March 20, 2018
Title: Does Your Website Need a Redesign?
Trainer: Yesenia Sotelo, Smartcause Digital
Date: Tuesday, March 20, 2018, 11:00 a.m. – 12:00 p.m.
Description:
Does your website need a complete redesign – or can you simply focus on improving a few specific features? This training will help you understand which website elements are crucial to reaching new audiences, from content to tech to design. You’ll also receive an easy-to-follow redesign assessment checklist to help you determine whether your specific website needs a complete redesign. If you determine that your organization is ready for a redesign, you’ll learn three important strategies to help you lead your organization through a successful website redesign project.
Learning outcomes:
- Understand which elements of a nonprofit website are helpful reaching new audiences
- Assess whether your specific nonprofit website needs a complete redesign, or simply improvements to a specific areas
- Prioritize specific elements to include in a redesign, if applicable
Price: FREE for organizations awarded the FPP-G grant
Marketing Your Organization and Services - February 13, 2018
Title: Marketing Your Organization and Services
Trainer: Timm Krueger, Communications Consultant, Housing Action Illinois
Date: Tuesday, February 13, 2018, 11:00 a.m. – 12:00 p.m.
Description:
Good marketing is defined by simplicity and a targeted approach. As a housing counseling professional whose work can be complicated and misunderstood, this may seem easier said than done.
In this new digital training, Timm Krueger will discuss thought processes and strategies that marketers rely on when executing successful campaigns. Learn how to acquire new clients by making straightforward changes to your existing marketing efforts.
After attending this webinar, you will be prepared to:
- Create effective marketing materials
- Reach out to new audiences
- Diversify your marketing efforts
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!
Messaging 101 - January 9, 2018
Title: Messaging 101: Communications and Marketing Strategies for Housing Counseling Agencies
Trainer: Timm Krueger, Communications Consultant, Housing Action Illinois
Date: Tuesday, January 9, 2018, 11:00 a.m. – 12:00 p.m.
Description:
Working in housing counseling is tough. On top of your day-to-day duties, you also have to market your services. Sometimes, this isn’t easy — especially if you’re not a marketer. Don’t worry, Housing Action Illinois has you covered.
Join us to learn communications and marketing strategies for housing counselors! In this one-hour webinar, we’ll explore communications basics, how to plan for events (big or small), and how to market your organization and services.
After viewing this presentation, you will be ready to:
- Define “messaging” and identify your organization’s current messaging
- Try out strategies to improve internal communication
- Create a communications plan
- Better market your organization and services
Price: FREE for organizations awarded the FPP-G grant
Energize your staff and improve your marketing – register today!